Cyclistic Project Background:

Primary dataset: NYC Citi bike Trips 2014/2015

Secondary dataset: Census Bureau Us boundaries

Cyclistic has partnered with the city of New York to provide shared bikes. Currently, there are bike stations located throughout Manhattan and neighboring boroughs. Customers are able to rent bikes for easy travel between stations at these locations.

Cyclistic’s Customer Growth Team is creating a business plan for next year. The team wants to understand how their customers are using their bikes; their top priority is identifying customer demand at different station locations.

The dataset includes millions of rides, so the team wants a dashboard that summarizes key insights. Business plans that are driven by customer insights are more successful than plans driven by just internal staff observations.

Exploring data that spans multiple months will capture peaks and valleys in usage. Evaluate each trip on the number of rides per starting location and per day/month/year to understand trends.